I'm not a huge fan of fringed wraps, but this has become a beach favorite and somehow the fringe seems ok with a bikini.
The flat weave is very open and airy, without a lot of bounce and needs careful wrapping to avoid digging with toddlers. It has a great diagonal give and it is easy to get a very sleek and precise wrap job.
I love the "second skin" feel of it and it is an excellent beater wrap that's been rubbed in the sand, worn in the ocean and still washes up well.
I would buy this in a heartbeat for a little baby to use with multilayer carries; it is very supportive with 11kgs of toddler and I have rucked in a hurry with it too, but I don't think it would be wonderful in a single layer carry for a long time. I AM besotted with the colors and the weave is of an excellent quality.
Want one? Check back tomorrow ;)