There's no wrong side to this wrap and it's an awesome neutral if you want a wrap that won't dominate your outfit but still has some pattern and texture. My husband has asked "Can I wear that?" and said "gee, this feels nice", bouncing up and down for effect!
The large scale pattern isn't as grippy as cubes and passes slide nicely. I'm confident that with further wear this will become much floppier but I wouldn't say it's an ideal squish wrap. The weave is very dense and I found it supportive with 24lbs of bouncing, squealing toddler and a pug being towed along :)
I love the clean, unfussy design and the cross-gender appeal. I'll be watching Keppeke to see what they come up with next!